CategoryBrand Development, Demographic Research
Taking this initial tidbit, wider research on the visual language formed a connection to the old practice of using constellations as a navigation tool. Hence was the birth of Astrum Way Finds, an emporium for Travellers who navigate the stars to collect all their stellar needs.
The sharp dramatics of the night sky inspired the design assets to reflect the wonder of the stars, using star iconography and borrowing from the interest a collection of Constellations can form to create a store, driving K-12 students to continue to aspire to attain the greatest versions of themselves.
There were many trials and tribulations in this process of incorporating the different parts of the brand with cohesion. Forming zones of interest and creating a system of information was what really brought the brand to life in all its different forms, on a small bottle of Stardust for the next trailblazer in need or the large bright sign that led them there.