NIDHI SRIKANTH

An All-aRound Communication Designer

SHOW: Print Motion Branding Interactive Ui/UX

826 Houston Branding ,Product Mockups

CategoryBrand Development, Demographic Research

826 National is a non-profit organization driven to make reading and writing a sanctuary for K-12 students, producing authors who feel confident in their own skin. Their branding approach is interesting in that they draw inspiration from the history and culture of the location of the store, branding their stores to be a retail front for eclectic customers, such as a Superhero supplies store for Superheroes. In this iteration of such a store for Houston, Texas, a collaboration on User Research unveiled the culture of stargazing and travel in the area. (Read More)

Conspiracies
Through Time Interactive Design, Projection Mapping

Partner Project with Zofia Pejas

Role
Researcher, Video Editor, Projection Mapping
Category
Museum Experience, Accessibility

In the vast passage of time, there has been certain mysteries and hysteria around the perception of time. From these moments emerge four artifacts, the Julian calendar, the 1900s daylights’ savings clock, the Maya long count calendar, and the 2000s Y2k digital clock. Each one carries a conspiracy around how time was manipulated and could signify catastrophic change if they were to come true. (Read More)

Heat in Motion - Movement Fes. 2026
Motion Graphics, Brand Research

Sponsored Project with Owen La Belle, Elise Sansbury, Ava Quail

Role
Researcher, Motionographer, Presenter
Category
Conceptual Thinking, Brand Cohesion

The Movement festival’s billboard on Russell Industrial Center by Paxahau is a signifier of Summer’s arrival for the city of Detroit. The strong roots of Techno in the city along with the heat of the season inspired two different visual concepts in this collaborative sponsored project where the ultimate goal was a motion billboard from which the most organic snapshot of movement can be captured. (Read More)

Type & Space in Design HistoryPublication (Book),InDesign

CategoryArchive Curation, Design Research

Building an eye for design and having a keen sense of what inspiration is intuitively being drawn from is a form of self-reflection, so, creating an archive that not only allows for this retrospective look at design preferences while also prompting expansion outside of the design canon to work outside of the Eurocentric lens sets a precedent of looking outward to a variety of work.(Read More)

An Invigorating Title Sequence for StalkerVideography, After Effects, Sound Mixing

Partner Project with Elise Sansbury

Role
Researcher, Video Color Grader, Type Motionographer
Category
Integrating Type & Video, Visual Storytelling, Type in Motion

Andrei Tarkovsky's Stalker was riddled with symbolism that lends to a lot of visual language to explore within a re-imagined title sequence. The intention was to hint to the audience the themes of the movie without revealing too much by bringing forth interesting visuals integrated with type in motion. (Read More)

Greeting Cards on a Screen UX/UI, Figma Prototype

CategoryArchive Curation, Digital Prototyping, Sort System

Archiving a personal collection means already having a deeper understanding of the subject matter prior to, but this project challenges to reimagine that collection of 20+ items in a digital space, while telling two different perspectives of the story. With this collection of greeting cards amassed over the years, how to differentiate between the mobile and desktop experience became the prerogative. (Read More)

Exploring the Ins & Outs of the Corkscrew Photography, Illustrator, Copy Writing

Category
Integrating Type & Image, Semiotics

Introduction to semiotics upped the ante on the research process; the choice of a common corkscrew meant finding out the ins and outs of what it is denotatively and connotatively. With the corkscrew, it is immediately associated with the wine culture that surrounds it and the ergonomic design that has allowed for its survival so far. (Read More)

A Very Local Newspaper: Simulation of WorldsPublication (Newspaper) InDesign

Partner Project with Elise Sansbury

Role
Grid Systems, Type Setting, Visual Storytelling
Category Grid Systems, Type Setting, Visual Storytelling

A newspaper reimagining a “This American Life” podcast episode about the strange phenomenon of how Americans tend to gravitate towards simulating things outside of our immediate experience, such as wax museums, civil war reenactments, and many more. (Read More)

Mobile Archival for Senior Regional CollaborativeApp Development, User Research

Category Design Problem-Solving, HTML/CSS, Web Accessibility

Designing to solve a problem is the essence of being a designer. In this case, it was to solve the issue of having a community for caregivers and elderly people, with an archive of past workshops and webinars on topics such as finance, legislation, and healthcare. (Read More)

Nidhi Srikanth’s Portfolio