NIDHI SRIKANTH

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826 Houston Branding ,Product Mockups


CategoryBrand Development, Demographic Research826 National is a non-profit organization driven to make reading and writing a sanctuary for K-12 students, producing authors who feel confident in their own skin. Their branding approach is interesting in that they draw inspiration from the history and culture of the location of the store, branding their stores to be a retail front for eclectic customers, such as a Superhero supplies store for Superheroes. In this iteration of such a store for Houston, Texas, a collaboration on User Research unveiled the culture of stargazing and travel in the area. (Read More)
#WinningHitsDifferent Brand Campaigning

Partner Project with Dylan Abraham, Ethan Phail & Mar Oviedo

RoleResearcher, Visual Asset Creator, Social Media & Products

CategoryCampaign Development, Demographic ResearchDetroit is home to various sports teams, among them is the Detroit Pistons in the NBA. Their journey of effort and grit resonates with the heart of the city, a sentiment that would ring true for young adults struggling with motivation. Filling this need in connection to the core ideals of the Pistons is the campaign #WinningHitsDifferent. The grit and grime of the visual language sychronized with the coarse language depict that achievement is only truly earned through hard work and dedication. In this collaborative effort, the maintenance of the visual assets and aesthetic reigned important in order to carry through this core message, aiming to hit home for the youth through a sports team that practices the same ideals. 
Conspiracies 
Through Time Interactive Design, Projection Mapping

Partner Project with Zofia Pejas

Role
Researcher, Video Editor, Projection Mapping
Category
Museum Experience, AccessibilityIn the vast passage of time, there has been certain mysteries and hysteria around the perception of time. From these moments emerge four artifacts, the Julian calendar, the 1900s daylights’ savings clock, the Maya long count calendar, and the 2000s Y2k digital clock. Each one carries a conspiracy around how time was manipulated and could signify catastrophic change if they were to come true. (Read More)
Heat in Motion - Movement Fes. 2026
 Motion Graphics, Brand Research

Sponsored Project with Owen La Belle, Elise Sansbury, Ava Quail

Role
Researcher, Motionographer, Presenter
Category
Conceptual Thinking, Brand CohesionPaxahau’s Movement festival’s billboard on Russell Industrial Center by is a signifier of summer’s arrival for the city of Detroit. The strong roots of Techno in the city along with the heat of the season inspired two different visual concepts in this collaborative sponsored project where the ultimate goal was a motion billboard from which the most organic snapshot of movement can be captured. (Read More)

Birmingham Reframed
 Brand Campaigning, Photography

Partner Project with Owen La Belle,& Elise Sansbury,
RoleResearcher, Production, Video Assistant

CategoryCampaign Development, Demographic ResearchThe Pure Michigan Campaign aims to present the state as a jack of all trades, often highlighting difference cities and their unique charms to tourists. Taking inspiring, this collaborative campaign is focused on the city of Birmingham, MI. Known as the shopping centere and luxury incarnate of Southeast Michigan, this campaign aims to offer another side of this unapprochable city. Hence, Birmingham Reframed seeks out a younger audience who may be drawn to the quiet opulence, rich not with shopping complexes, but with moments of natural silence and art. (Read More)
Type & Space in Design HistoryPublication (Book),InDesign


CategoryArchive Curation, Design ResearchBuilding an eye for design and having a keen sense of what inspiration is intuitively being drawn from is a form of self-reflection, so, creating an archive that not only allows for this retrospective look at design preferences while also prompting expansion outside of the design canon to work outside of the Eurocentric lens sets a precedent of looking outward to a variety of work.(Read More)


An Invigorating Title Sequence for StalkerVideography, After Effects, Sound Mixing

Partner Project with Elise Sansbury

Role
Researcher, Video Color Grader, Type Motionographer
Category
Integrating Type & Video, Visual Storytelling, Type in Motion
Andrei Tarkovsky's Stalker was riddled with symbolism that lends to a lot of visual language to explore within a re-imagined title sequence. The intention was to hint to the audience the themes of the movie without revealing too much by bringing forth interesting visuals integrated with type in motion. (Read More)


Greeting Cards on a Screen UX/UI, Figma Prototype

CategoryArchive Curation, Digital Prototyping, Sort System

Archiving a personal collection means already having a deeper understanding of the subject matter prior to, but this project challenges to reimagine that collection of 20+ items in a digital space, while telling two different perspectives of the story. With this collection of greeting cards amassed over the years, how to differentiate between the mobile and desktop experience became the prerogative. (Read More)


Exploring the Ins & Outs of the Corkscrew Photography, Illustrator, Copy Writing

Category
Integrating Type & Image, Semiotics
Introduction to semiotics upped the ante on the research process; the choice of a common corkscrew meant finding out the ins and outs of what it is denotatively and connotatively. With the corkscrew, it is immediately associated with the wine culture that surrounds it and the ergonomic design that has allowed for its survival so far. (Read More)
 
A Very Local Newspaper: Simulation of WorldsPublication (Newspaper) InDesign

Partner Project with Elise Sansbury   

Role
Grid Systems, Type Setting, Visual Storytelling
Category Grid Systems, Type Setting, Visual Storytelling
A newspaper reimagining a “This American Life”  podcast episode about the strange phenomenon of how Americans tend to gravitate towards simulating things outside of our immediate experience, such as wax museums, civil war reenactments, and many more. (Read More)
Mobile Archival for Senior Regional CollaborativeApp Development, User Research

Category Design Problem-Solving, HTML/CSS, Web Accessibility
Designing to solve a problem is the essence of being a designer. In this case, it was to solve the issue of having a community for caregivers and elderly people, with an archive of past workshops and webinars on topics such as finance, legislation, and healthcare. (Read More)


©2026Nidhi Srikanth’s Portfolio