CategoryArchive Curation, Design Research
Partner Project with Elise Sansbury
Role
Grid Systems, Type Setting, Visual Storytelling
Category Grid Systems, Type Setting, Visual Storytelling
A newspaper reimagining a “This American Life” podcast episode about the strange phenomenon of how Americans tend to gravitate towards simulating things outside of our immediate experience, such as wax museums, civil war reenactments, and many more. (Read More)
Category
Integrating Type & Image, Semiotics
Partner Project with Elise Sansbury
Role
Researcher, Video Color Grader, Type Motionographer
Category
Integrating Type & Video, Visual Storytelling, Type in Motion
CategoryArchive Curation, Digital Prototyping, Sort System
Category Design Problem-Solving, HTML/CSS, Web Accessibility
CategoryArchive Curation
Design Research
The concept became exaggerated through this juxtaposition in the archive publication by the slow increase of interesting details in how each piece used the space from minimalist designs to maximalist designs. This became a self-discovery in terms of the spectrum of interests, a benchmark on how other design work can be appreciated in the future.
CategoryBrand Development, Demographic Research
Taking this initial tidbit, wider research on the visual language formed a connection to the old practice of using constellations as a navigation tool. Hence was the birth of Astrum Way Finds, an emporium for Travellers who navigate the stars to collect all their stellar needs.
The sharp dramatics of the night sky inspired the design assets to reflect the wonder of the stars, using star iconography and borrowing from the interest a collection of Constellations can form to create a store, driving K-12 students to continue to aspire to attain the greatest versions of themselves.
There were many trials and tribulations in this process of incorporating the different parts of the brand with cohesion. Forming zones of interest and creating a system of information was what really brought the brand to life in all its different forms, on a small bottle of Stardust for the next trailblazer in need or the large bright sign that led them there.
Partner Project with Elise Sansbury
Role
Grid Systems, Type Setting, Visual Storytelling
Category Grid Systems, Type Setting, Visual Storytelling
A newspaper reimagining a “This American Life” podcast episode about the strange phenomenon of how Americans tend to gravitate towards simulating things outside of our immediate experience, such as wax museums, civil war reenactments, and many more. So in the ideation process, it was decided to borrow from that same concept as we put together a physical newspaper for the podcast, each act separated to resemble the visual language of what example is being talked about. The prologue mimics the telegram letters of the Civil War. The acts simulate travel postcards, museum placards, and medieval books respectively, and finally finishing with the visual look of a news anchor script for the conclusion. Since it was the first of many times collaborating with a partner, project management became a huge part of how the production process could be nailed down smoothly, but were able to create a distinct set of rules to ground the fluctuating visuals, and to still bring the publication together as one.
Splitting each act between each other, then coming back to debrief and rethink details so the overall visual zones of interest still aligned was a challenge to maintain a grid system while opening up the possibilities of miscellaneous additions that enhance the narrative to truly capture the experience of reading a newspaper, and having those common zones of information became really important in doing that. This meant a clear type pairing system for the main body, and a distinct setup for the letter heads of each spread, so when a person flips through the papers, they experience the simulation of each act without getting completely lost.
Category
Integrating Type & Image, Semiotics
Along came the next objective of integrating text into a photographed space, allowing it to interact more literally but also figuratively with the words present. It was a process that culminated in the technical research behind the object to create phrases and words that carry its essence both denotatively and connotatively, then inserting that in relation to an image taken with intention.
The process of finding an item to deconstruct had been a struggle at first, as all interesting objects that had a personal connection with them suddenly vanished, but the process of exploring the semiotics of an object so common had also been a welcome surprise in helping form an appreciation for the meaning behind everyday things. In the end, a total of 20 distinct types of integrated images were produced, with 10 exploring the denotative expression of the corkscrew and the other 10 exploring the connotative.