CategoryBrand Development, Demographic Research826 National is a non-profit organization driven to make reading and writing a sanctuary for K-12 students, producing authors who feel confident in their own skin. Their branding approach is interesting in that they draw inspiration from the history and culture of the location of the store, branding their stores to be a retail front for eclectic customers, such as a Superhero supplies store for Superheroes. In this iteration of such a store for Houston, Texas, a collaboration on User Research unveiled the culture of stargazing and travel in the area. (Read More)