NIDHI SRIKANTH

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826 Houston Branding ,Product Mockups


CategoryBrand Development, Demographic Research826 National is a non-profit organization driven to make reading and writing a sanctuary for K-12 students, producing authors who feel confident in their own skin. Their branding approach is interesting in that they draw inspiration from the history and culture of the location of the store, branding their stores to be a retail front for eclectic customers, such as a Superhero supplies store for Superheroes. In this iteration of such a store for Houston, Texas, a collaboration on User Research unveiled the culture of stargazing and travel in the area. (Read More)
#WinningHitsDifferent Brand Campaigning

Partner Project with Dylan Abraham, Ethan Phail & Mar Oviedo

RoleResearcher, Visual Asset Creator, Social Media & Products

CategoryCampaign Development, Demographic ResearchDetroit is home to various sports teams, among them is the Detroit Pistons in the NBA. Their journey of effort and grit resonates with the heart of the city, a sentiment that would ring true for young adults struggling with motivation. Filling this need in connection to the core ideals of the Pistons is the campaign #WinningHitsDifferent. The grit and grime of the visual language synchronized with the coarse language depict that achievement is only truly earned through hard work and dedication. In this collaborative effort, the maintenance of the visual assets and aesthetic reigned important in order to carry through this core message, aiming to hit home for the youth through a sports team that practices the same ideals.

Birmingham Reframed
 Brand Campaigning, Photography

Partner Project with Owen La Belle,& Elise Sansbury,
RoleResearcher, Production, Video Assistant

CategoryCampaign Development, Demographic ResearchThe Pure Michigan Campaign aims to present the state as a jack of all trades, often highlighting difference cities and their unique charms to tourists. Taking inspiring, this collaborative campaign is focused on the city of Birmingham, MI. Known as the shopping center and luxury incarnate of Southeast Michigan, this campaign aims to offer another side of this unapproachable city. Hence, Birmingham Reframed seeks out a younger audience who may be drawn to the quiet opulence, rich not with shopping complexes, but with moments of natural silence and art. (Read More)
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