NIDHI SRIKANTH

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Exploring the Ins & Outs of the Corkscrew Photography, Illustrator, Copy Writing

Category
Integrating Type & Image, Semiotics
Introduction to semiotics upped the ante on the research process; the choice of a common corkscrew meant finding out the ins and outs of what it is denotatively and connotatively. With the corkscrew, it is immediately associated with the wine culture that surrounds it and the ergonomic design that has allowed for its survival so far. This extensive process of familiarizing with the corkscrew, as long as it has existed, allowed an approach to the photographing phase with an intention to capture it in ways that mirror the complexity of the object, in the context of it as an object and as a concept it represents.

24x36 Mind Map of Object Research

 Along came the next objective of integrating text into a photographed space, allowing it to interact more literally but also figuratively with the words present. It was a process that culminated in the technical research behind the object to create phrases and words that carry its essence both denotatively and connotatively, then inserting that in relation to an image taken with intention. 



The process of finding an item to deconstruct had been a struggle at first, as all interesting objects that had a personal connection with them suddenly vanished, but the process of exploring the semiotics of an object so common had also been a welcome surprise in helping form an appreciation for the meaning behind everyday things. In the end, a total of 20 distinct types of integrated images were produced, with 10 exploring the denotative expression of the corkscrew and the other 10 exploring the connotative.
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