CategoryArchive Curation, Digital Prototyping, Sort System
Through the process of deconstructing and separating the denotation of a greeting card as an object from the connotation of it as a collection of memorabilia, the two themes for the devices became apparent. As a designer, the handwritings of messages hidden inside varying colorful cards became of interest, something that was further solidified through a persona with similar needs to curate the experience for those interests. So, the desktop experience focuses on the nuances of the card, from the act of opening to the special quirks behind each handwriting. Naturally, the mobile version focuses on the more personal side, categorized by color to show that range of the color wheel among the collection, while interacting with each card reveals the level of sentimental value along with other metadata.
It was a particular challenge to find that middle ground on how the two experiences can look as if they are part of the same visual system, while each one explores the different facets of the collection. After finding that middle ground, it was a matter of integrating navigation that explored intuitive ways to explore the collection and maintain that attention with animations and audio recordings narrating the personal connection to each greeting card in the mobile version.