NIDHI SRIKANTH

An All-aRound Communication Designer

SHOW: Print Motion Branding Interactive Ui/UX

Birmingham Reframed
Brand Campaigning, Photography

Partner Project with Owen La Belle,& Elise Sansbury,
RoleResearcher, Production, Video Assistant

CategoryCampaign Development, Demographic Research

The Pure Michigan Campaign aims to present the state as a jack-of-all-trades, often highlighting different cities and their unique charms to tourists. Taking inspiration from this, this collaborative campaign focuses on the city of Birmingham, MI. Known as the shopping center and luxury incarnate of Southeast Michigan, this campaign aims to offer another side of this unapproachable city. Hence, Birmingham Reframed seeks out a younger audience who may be drawn to the quiet opulence, rich not with shopping complexes, but with moments of natural silence and art.

This birthed four categories: the architecture of the city, the art of sculptures scattered throughout, the various parks and trails it offers, and a variety of unique activities. Each of these facets of Birmingham is showcased by colors and dynamic type, urging an active audience to engage and look deeper into the culture and art the city has to offer.

Nidhi Srikanth’s Portfolio