RoleResearcher, Visual Asset Creator, Social Media & Products
CategoryCampaign Development, Demographic ResearchDetroit is home to various sports teams, among them is the Detroit Pistons in the NBA. Their journey of effort and grit resonates with the heart of the city, a sentiment that would ring true for young adults struggling with motivation. Filling this need in connection to the core ideals of the Pistons is the campaign #WinningHitsDifferent.
The grit and grime of the visual language synchronized with the coarse language depict that achievement is only truly earned through hard work and dedication. In this collaborative effort, the maintenance of the visual assets and aesthetic reigned important in order to carry through this core message, aiming to hit home for the youth through a sports team that practices the same ideals.