NIDHI SRIKANTH

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Type & Space in Design History Publication (Book),InDesign


CategoryArchive Curation, Design ResearchBuilding an eye for design and having a keen sense of what inspiration is intuitively being drawn from is a form of self-reflection, so, creating an archive that not only allows for this retrospective look at design preferences while also prompting expansion outside of the design canon to work outside of the Eurocentric lens sets a precedent of looking outward to a variety of work .(Read More)


A Very Local Newspaper: Simulation of WorldsPublication (Newspaper) InDesign

Partner Project with Elise Sansbury   

Role
Grid Systems, Type Setting, Visual Storytelling
Category Grid Systems, Type Setting, Visual Storytelling



A newspaper reimagining a “This American Life”  podcast episode about the strange phenomenon of how Americans tend to gravitate towards simulating things outside of our immediate experience, such as wax museums, civil war reenactments, and many more. (Read More)





Exploring the Ins & Outs of the Corkscrew Photography, Illustrator, Copy Writing

Category
Integrating Type & Image, Semiotics
Introduction to semiotics upped the ante on the research process; the choice of a common corkscrew meant finding out the ins and outs of what it is denotatively and connotatively. With the corkscrew, it is immediately associated with the wine culture that surrounds it and the ergonomic design that has allowed for its survival so far. (Read More)
#WinningHitsDifferent Brand Campaigning

Partner Project with Dylan Abraham, Ethan Phail & Mar Oviedo

RoleResearcher, Visual Asset Creator, Social Media & Products

CategoryCampaign Development, Demographic ResearchDetroit is home to various sports teams, among them is the Detroit Pistons in the NBA. Their journey of effort and grit resonates with the heart of the city, a sentiment that would ring true for young adults struggling with motivation. Filling this need in connection to the core ideals of the Pistons is the campaign #WinningHitsDifferent. The grit and grime of the visual language synchronized with the coarse language depict that achievement is only truly earned through hard work and dedication. In this collaborative effort, the maintenance of the visual assets and aesthetic reigned important in order to carry through this core message, aiming to hit home for the youth through a sports team that practices the same ideals.

Birmingham Reframed
 Brand Campaigning, Photography

Partner Project with Owen La Belle,& Elise Sansbury,
RoleResearcher, Production, Video Assistant

CategoryCampaign Development, Demographic ResearchThe Pure Michigan Campaign aims to present the state as a jack of all trades, often highlighting difference cities and their unique charms to tourists. Taking inspiring, this collaborative campaign is focused on the city of Birmingham, MI. Known as the shopping center and luxury incarnate of Southeast Michigan, this campaign aims to offer another side of this unapproachable city. Hence, Birmingham Reframed seeks out a younger audience who may be drawn to the quiet opulence, rich not with shopping complexes, but with moments of natural silence and art. (Read More)
An Invigorating Title Sequence for StalkerVideography, After Effects, Sound Mixing

Partner Project with Elise Sansbury

Role
Researcher, Video Color Grader, Type Motionographer
Category
Integrating Type & Video, Visual Storytelling, Type in Motion

Andrei Tarkovsky's Stalker was riddled with symbolism that lends to a lot of visual language to explore within a re-imagined title sequence. The intention was to hint to the audience the themes of the movie without revealing too much by bringing forth interesting visuals integrated with type in motion. (Read More)


Greeting Cards on a Screen UX/UI, Figma Prototype

CategoryArchive Curation, Digital Prototyping, Sort System


Archiving a personal collection means already having a deeper understanding of the subject matter prior to, but this project challenges to reimagine that collection of 20+ items in a digital space, while telling two different perspectives of the story. With this collection of greeting cards amassed over the years, how to differentiate between the mobile and desktop experience became the prerogative. (Read More)



Mobile Archival for Senior Regional CollaborativeApp Development, User Research

Category Design Problem-Solving, HTML/CSS, Web Accessibility
Designing to solve a problem is the essence of being a designer. In this case, it was to solve the issue of having a community for caregivers and elderly people, with an archive of past workshops and webinars on topics such as finance, legislation, and healthcare. (Read More)




Type & Space in Design HistoryPublication (Book), InDesign


CategoryArchive Curation
Design ResearchBuilding an eye for design and having a keen sense of what inspiration is intuitively being drawn from is a form of self-reflection, so, creating an archive that not only allows for this retrospective look at design preferences while also prompting expansion outside of the design canon to work outside of the Eurocentric lens sets a precedent of looking outward to a variety of work. This project emphasized the importance of remaining culturally educated to create designs that reach as many people as possible. The process started off with exploring different digital archives in the nooks and crannies to find pieces that intuitively interest the eye. 

Design Research Collection
Categorizing Collection to find Research Holes
Categorizing Collection - Details
Then, they proceed to sort and detail each piece in Fig Jam in different ways, trying to find a pattern among them. This specific collection was curated with a spectrum from mid-century minimal design to the maximalist designs from later in the century. 

The Complete Collection Sorting
Case Studies for Archive’s Structure

The concept became exaggerated through this juxtaposition in the archive publication by the slow increase of interesting details in how each piece used the space from minimalist designs to maximalist designs. This became a self-discovery in terms of the spectrum of interests, a benchmark on how other design work can be appreciated in the future.


#WinningHitsDifferent Brand Campaigning

Partner Project with Dylan Abraham, Ethan Phail & Mar Oviedo

RoleResearcher, Visual Asset Creator, Social Media & Products

CategoryCampaign Development, Demographic ResearchDetroit is home to various sports teams, among them is the Detroit Pistons in the NBA. Their journey of effort and grit resonates with the heart of the city, a sentiment that would ring true for young adults struggling with motivation. Filling this need in connection to the core ideals of the Pistons is the campaign #WinningHitsDifferent. 


The grit and grime of the visual language synchronized with the coarse language depict that achievement is only truly earned through hard work and dedication. In this collaborative effort, the maintenance of the visual assets and aesthetic reigned important in order to carry through this core message, aiming to hit home for the youth through a sports team that practices the same ideals. 
©2026Nidhi Srikanth’s Portfolio